Showcasing my talent for drawing quickly, I collaborated with the National Lottery social team to produce a series of recorded hand drawn illustrations posted across both Twitter and Facebook throughout the Mega Friday event week.
To celebrate the EuroMillions Mega Friday July prize of a trip of a lifetime to Australia, each illustration was Australian themed.
For example, a quick teaser video would appear on the TNL twitter feed from which viewers could see my drawing start to form. If the viewers 'tweeted' correctly what the drawing was, they would be entered in to that days prize draw.
The next day, the full length video revealing the full illustration, would then be posted once the prize draw had closed.
The competition received a lot of engagement and was a success.